Don’t Put All of Your Eggs in One Basket

Aug 25

There is more competition in the online space today than ever before. Some may think that having a social media presence is enough to convert leads into customers but I challenge that thought.

In my opinion, your website is your most powerful marketing tool.

It keeps your audience up to date on everything that you’re doing (announcements, sales, events, etc.). It proves that you’re legit. It shares your story; who you are, what you stand for, making you more relatable. It gets you seen in Google search results. It produces more leads, which generates more revenue. It acts as your customer service team, running in the background 24/7/365, while you’re sipping the most exquisite cabernet sauvignon your lips have ever touched (or whatever your drink of choice is).

Why do I think businesses should have a website?

October 4, 2021. That’s why.

Facebook, Instagram and WhatsApp disappeared from the internet. Poof. Gone. For hours. 3.5 billion lives were disrupted, but most importantly, businesses were cut off from their customers; losing thousands in sales.

Let’s relive that dreaded day as if you had a website for your business AND a Facebook business page.

Facebook goes down.

Pandemonium breaks out.

You frantically refresh your browser over and over and over.

You think to yourself, how many sales have I lost? How much money am I losing every hour that Facebook is down?

Refresh your browser. Crickets.

Panic and nausea take over your body.

Check your email.

What the actual sh!t is going on?

You have over 100 emails from Squarespace with the subject line “Business name: a new order has arrived (00142)”

Huh? How?

Oh yea…I have a website!

And because you have a website, your customers still have access to you and your products.

I’m not saying that you shouldn’t have your business on social media. What I am saying is that social media platforms shouldn’t be the primary way you run your business. I will even go as far as saying it’s a tertiary source, with email marketing as your secondary.

Technology outages are not uncommon, but if you have a website and an email list in addition to social media, the next time the virtual communications giant goes down, you’ll be left standing.